Mi.Business.Console

for Promomed

Update: 25.12.2024

Last week: 49 week 2024 (09.12.2024 - 15.12.2024)

Last full month: November 2024

---

BRAND PORTFOLIO PERFORMANCE

One-pager

Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO
WoW	9 727	-2.1%	13.7%	-0.2	18 640 569	-0.1%	9.7%	-0.1	-0.4%
MoM	44 632	-3.6%	13.3%	-0.2	78 965 673	0.5%	8.9%	0.2	-2.0%
YTD	404 444	23.4%	12.3%	3.2	806 140 192	28.2%	9.3%	1.6	-8.4%
MAT	417 538	23.2%	12.2%	3.1	834 169 776	28.5%	9.3%	1.6	-7.8%
BRAINMAX
WoW	2 401	2.1%	100.0%	0	8 456 977	5.5%	100.0%	0	2.1%
MoM	11 703	2.1%	100.0%	0	38 888 035	-0.2%	100.0%	0	2.1%
YTD	78 105	76.4%	100.0%	0	271 272 238	77.8%	100.0%	0	76.4%
MAT	80 484	77.5%	100.0%	0	279 672 523	79.2%	100.0%	0	77.5%
GOLDLINE PLUS
WoW	13 837	2.6%	46.7%	0.2	44 109 715	3.9%	37.8%	-0.1	2.1%
MoM	62 745	-4.1%	47.4%	1.3	195 756 051	-3.4%	38.7%	0.9	-6.7%
YTD	801 649	-4.7%	45.4%	0.5	2 516 187 508	-3.1%	37.1%	-2.6	-5.7%
MAT	829 951	-3.9%	45.4%	0.6	2 609 891 849	-2.0%	37.2%	-2.4	-5.1%
MIGRENIUM
WoW	8 564	13.3%	0.4%	0	3 000 352	13.6%	0.5%	0	6.9%
MoM	41 128	0.4%	0.4%	0	14 076 174	0.9%	0.6%	0.1	-9.7%
YTD	550 371	-11.0%	0.5%	-0.1	175 556 592	49.7%	0.6%	0.2	4.8%
MAT	573 537	-11.4%	0.5%	-0.1	180 968 388	47.9%	0.6%	0.1	5.7%
MODELAX-N
WoW	26 649	-0.7%	18.4%	-1.1	13 490 272	0.0%	12.8%	-0.7	5.5%
MoM	119 981	0.2%	20.6%	0.4	59 442 550	4.1%	13.8%	0.6	-2.0%
YTD	1 410 959	25.6%	21.9%	3.1	632 338 918	72.9%	14.2%	3.8	7.6%
MAT	1 455 862	26.3%	21.6%	3.1	649 372 589	72.8%	14.0%	3.7	8.4%
REDUXIN
WoW	9 395	0.7%	31.7%	-0.5	51 153 917	3.7%	43.9%	-0.3	2.1%
MoM	41 852	-9.0%	31.6%	-0.8	222 036 149	-6.5%	43.9%	-0.4	-6.7%
YTD	577 166	-6.7%	32.7%	-0.4	3 063 822 079	10.4%	45.2%	2.8	-5.7%
MAT	596 194	-6.4%	32.6%	-0.4	3 162 530 898	11.1%	45.1%	2.7	-5.1%
REDUXIN FORTE
WoW	3 001	6.6%	10.1%	0.4	13 401 719	9.2%	11.5%	0.5	2.1%
MoM	12 608	-9.7%	9.5%	-0.3	53 587 719	-9.2%	10.6%	-0.4	-6.7%
YTD	161 887	0.9%	9.2%	0.6	697 097 435	11.0%	10.3%	0.7	-5.7%
MAT	167 536	1.4%	9.2%	0.6	722 468 336	11.7%	10.3%	0.7	-5.1%
SALVISAR
WoW	13 288	6.0%	1.8%	0	6 002 432	5.7%	1.7%	0	4.6%
MoM	65 206	11.6%	2.0%	0.3	28 985 629	13.4%	1.8%	0.3	-7.2%
YTD	545 035	13.3%	1.5%	0.2	228 816 729	44.9%	1.3%	0.3	-3.6%
MAT	562 522	11.7%	1.4%	0.2	234 630 069	42.0%	1.3%	0.2	-2.7%

---

YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	404 444	23.4%	12.3%	3.2	806 140 192	28.2%	9.3%	1.6	-8.4%
BRAINMAX	78 105	76.4%	100.0%	0	271 272 238	77.8%	100.0%	0	76.4%
GOLDLINE PLUS	801 649	-4.7%	45.4%	0.5	2 516 187 508	-3.1%	37.1%	-2.6	-5.7%
MIGRENIUM	550 371	-11.0%	0.5%	-0.1	175 556 592	49.7%	0.6%	0.2	4.8%
MODELAX-N	1 410 959	25.6%	21.9%	3.1	632 338 918	72.9%	14.2%	3.8	7.6%
REDUXIN CAPS	577 166	-6.7%	32.7%	-0.4	3 063 822 079	10.4%	45.2%	2.8	-5.7%
REDUXIN FORTE	161 887	0.9%	9.2%	0.6	697 097 435	11.0%	10.3%	0.7	-5.7%
SALVISAR	545 035	13.3%	1.5%	0.2	228 816 729	44.9%	1.3%	0.3	-3.6%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	417 538	23.2%	12.2%	3.1	834 169 776	28.5%	9.3%	1.6	-7.8%
BRAINMAX	80 484	77.5%	100.0%	0	279 672 523	79.2%	100.0%	0	77.5%
GOLDLINE PLUS	829 951	-3.9%	45.4%	0.6	2 609 891 849	-2.0%	37.2%	-2.4	-5.1%
MIGRENIUM	573 537	-11.4%	0.5%	-0.1	180 968 388	47.9%	0.6%	0.1	5.7%
MODELAX-N	1 455 862	26.3%	21.6%	3.1	649 372 589	72.8%	14.0%	3.7	8.4%
REDUXIN CAPS	596 194	-6.4%	32.6%	-0.4	3 162 530 898	11.1%	45.1%	2.7	-5.1%
REDUXIN FORTE	167 536	1.4%	9.2%	0.6	722 468 336	11.7%	10.3%	0.7	-5.1%
SALVISAR	562 522	11.7%	1.4%	0.2	234 630 069	42.0%	1.3%	0.2	-2.7%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	9 727	-2.1%	13.7%	-0.2	18 640 569	-0.1%	9.7%	-0.1	-0.4%
BRAINMAX	2 401	2.1%	100.0%	0	8 456 977	5.5%	100.0%	0	2.1%
GOLDLINE PLUS	13 837	2.6%	46.7%	0.2	44 109 715	3.9%	37.8%	-0.1	2.1%
MIGRENIUM	8 564	13.3%	0.4%	0	3 000 352	13.6%	0.5%	0	6.9%
MODELAX-N	26 649	-0.7%	18.4%	-1.1	13 490 272	0.0%	12.8%	-0.7	5.5%
REDUXIN CAPS	9 395	0.7%	31.7%	-0.5	51 153 917	3.7%	43.9%	-0.3	2.1%
REDUXIN FORTE	3 001	6.6%	10.1%	0.4	13 401 719	9.2%	11.5%	0.5	2.1%
SALVISAR	13 288	6.0%	1.8%	0	6 002 432	5.7%	1.7%	0	4.6%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	44 632	-3.6%	13.3%	-0.2	78 965 673	0.5%	8.9%	0.2	-2.0%
BRAINMAX	11 703	2.1%	100.0%	0	38 888 035	-0.2%	100.0%	0	2.1%
GOLDLINE PLUS	62 745	-4.1%	47.4%	1.3	195 756 051	-3.4%	38.7%	0.9	-6.7%
MIGRENIUM	41 128	0.4%	0.4%	0	14 076 174	0.9%	0.6%	0.1	-9.7%
MODELAX-N	119 981	0.2%	20.6%	0.4	59 442 550	4.1%	13.8%	0.6	-2.0%
REDUXIN CAPS	41 852	-9.0%	31.6%	-0.8	222 036 149	-6.5%	43.9%	-0.4	-6.7%
REDUXIN FORTE	12 608	-9.7%	9.5%	-0.3	53 587 719	-9.2%	10.6%	-0.4	-6.7%
SALVISAR	65 206	11.6%	2.0%	0.3	28 985 629	13.4%	1.8%	0.3	-7.2%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

MODELAX-N

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MODELAX-N"

---

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "MODELAX-N"

---

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

---

MS OF COMPETITORS: LAXACTIVE DRUGS CATEGORY

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

AMBENE BIO

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "AMBENE BIO"

---

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "AMBENE BIO"

---

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

---

MS OF COMPETITORS: RX-CHONDROPROTECTORS (INJECTIONS)

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

MIGRENIUM

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MIGRENIUM"

---

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "MIGRENIUM"

---

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

---

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

SALVISAR

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SALVISAR"

---

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "SALVISAR"

---

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

---

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

REDUXIN

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN CAPS"

---

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN CAPS"

---

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

REDUXIN FORTE

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN FORTE"

---

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #5

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN FORTE"

---

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"

SKU #5

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

GOLDLINE PLUS

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "GOLDLINE PLUS"

---

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "GOLDLINE PLUS"

---

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

BRAINMAX

---

BRAND VALUE & VOLUME DYNAMICS

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "BRAINMAX"

---

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #20"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #3

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #5

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

*****

SALES (weekly)

Total Sales

## [1] "BRAINMAX"

---

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #20"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #3

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #5

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

---

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs

---