Update: 25.12.2024
Last week: 49 week 2024 (09.12.2024 - 15.12.2024)
Last full month: November 2024
| Time period | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| AMBENE BIO | |||||||||
| WoW | 9 727 | -2.1% | 13.7% | -0.2 | 18 640 569 | -0.1% | 9.7% | -0.1 | -0.4% |
| MoM | 44 632 | -3.6% | 13.3% | -0.2 | 78 965 673 | 0.5% | 8.9% | 0.2 | -2.0% |
| YTD | 404 444 | 23.4% | 12.3% | 3.2 | 806 140 192 | 28.2% | 9.3% | 1.6 | -8.4% |
| MAT | 417 538 | 23.2% | 12.2% | 3.1 | 834 169 776 | 28.5% | 9.3% | 1.6 | -7.8% |
| BRAINMAX | |||||||||
| WoW | 2 401 | 2.1% | 100.0% | 0 | 8 456 977 | 5.5% | 100.0% | 0 | 2.1% |
| MoM | 11 703 | 2.1% | 100.0% | 0 | 38 888 035 | -0.2% | 100.0% | 0 | 2.1% |
| YTD | 78 105 | 76.4% | 100.0% | 0 | 271 272 238 | 77.8% | 100.0% | 0 | 76.4% |
| MAT | 80 484 | 77.5% | 100.0% | 0 | 279 672 523 | 79.2% | 100.0% | 0 | 77.5% |
| GOLDLINE PLUS | |||||||||
| WoW | 13 837 | 2.6% | 46.7% | 0.2 | 44 109 715 | 3.9% | 37.8% | -0.1 | 2.1% |
| MoM | 62 745 | -4.1% | 47.4% | 1.3 | 195 756 051 | -3.4% | 38.7% | 0.9 | -6.7% |
| YTD | 801 649 | -4.7% | 45.4% | 0.5 | 2 516 187 508 | -3.1% | 37.1% | -2.6 | -5.7% |
| MAT | 829 951 | -3.9% | 45.4% | 0.6 | 2 609 891 849 | -2.0% | 37.2% | -2.4 | -5.1% |
| MIGRENIUM | |||||||||
| WoW | 8 564 | 13.3% | 0.4% | 0 | 3 000 352 | 13.6% | 0.5% | 0 | 6.9% |
| MoM | 41 128 | 0.4% | 0.4% | 0 | 14 076 174 | 0.9% | 0.6% | 0.1 | -9.7% |
| YTD | 550 371 | -11.0% | 0.5% | -0.1 | 175 556 592 | 49.7% | 0.6% | 0.2 | 4.8% |
| MAT | 573 537 | -11.4% | 0.5% | -0.1 | 180 968 388 | 47.9% | 0.6% | 0.1 | 5.7% |
| MODELAX-N | |||||||||
| WoW | 26 649 | -0.7% | 18.4% | -1.1 | 13 490 272 | 0.0% | 12.8% | -0.7 | 5.5% |
| MoM | 119 981 | 0.2% | 20.6% | 0.4 | 59 442 550 | 4.1% | 13.8% | 0.6 | -2.0% |
| YTD | 1 410 959 | 25.6% | 21.9% | 3.1 | 632 338 918 | 72.9% | 14.2% | 3.8 | 7.6% |
| MAT | 1 455 862 | 26.3% | 21.6% | 3.1 | 649 372 589 | 72.8% | 14.0% | 3.7 | 8.4% |
| REDUXIN | |||||||||
| WoW | 9 395 | 0.7% | 31.7% | -0.5 | 51 153 917 | 3.7% | 43.9% | -0.3 | 2.1% |
| MoM | 41 852 | -9.0% | 31.6% | -0.8 | 222 036 149 | -6.5% | 43.9% | -0.4 | -6.7% |
| YTD | 577 166 | -6.7% | 32.7% | -0.4 | 3 063 822 079 | 10.4% | 45.2% | 2.8 | -5.7% |
| MAT | 596 194 | -6.4% | 32.6% | -0.4 | 3 162 530 898 | 11.1% | 45.1% | 2.7 | -5.1% |
| REDUXIN FORTE | |||||||||
| WoW | 3 001 | 6.6% | 10.1% | 0.4 | 13 401 719 | 9.2% | 11.5% | 0.5 | 2.1% |
| MoM | 12 608 | -9.7% | 9.5% | -0.3 | 53 587 719 | -9.2% | 10.6% | -0.4 | -6.7% |
| YTD | 161 887 | 0.9% | 9.2% | 0.6 | 697 097 435 | 11.0% | 10.3% | 0.7 | -5.7% |
| MAT | 167 536 | 1.4% | 9.2% | 0.6 | 722 468 336 | 11.7% | 10.3% | 0.7 | -5.1% |
| SALVISAR | |||||||||
| WoW | 13 288 | 6.0% | 1.8% | 0 | 6 002 432 | 5.7% | 1.7% | 0 | 4.6% |
| MoM | 65 206 | 11.6% | 2.0% | 0.3 | 28 985 629 | 13.4% | 1.8% | 0.3 | -7.2% |
| YTD | 545 035 | 13.3% | 1.5% | 0.2 | 228 816 729 | 44.9% | 1.3% | 0.3 | -3.6% |
| MAT | 562 522 | 11.7% | 1.4% | 0.2 | 234 630 069 | 42.0% | 1.3% | 0.2 | -2.7% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| AMBENE BIO | 404 444 | 23.4% | 12.3% | 3.2 | 806 140 192 | 28.2% | 9.3% | 1.6 | -8.4% |
| BRAINMAX | 78 105 | 76.4% | 100.0% | 0 | 271 272 238 | 77.8% | 100.0% | 0 | 76.4% |
| GOLDLINE PLUS | 801 649 | -4.7% | 45.4% | 0.5 | 2 516 187 508 | -3.1% | 37.1% | -2.6 | -5.7% |
| MIGRENIUM | 550 371 | -11.0% | 0.5% | -0.1 | 175 556 592 | 49.7% | 0.6% | 0.2 | 4.8% |
| MODELAX-N | 1 410 959 | 25.6% | 21.9% | 3.1 | 632 338 918 | 72.9% | 14.2% | 3.8 | 7.6% |
| REDUXIN CAPS | 577 166 | -6.7% | 32.7% | -0.4 | 3 063 822 079 | 10.4% | 45.2% | 2.8 | -5.7% |
| REDUXIN FORTE | 161 887 | 0.9% | 9.2% | 0.6 | 697 097 435 | 11.0% | 10.3% | 0.7 | -5.7% |
| SALVISAR | 545 035 | 13.3% | 1.5% | 0.2 | 228 816 729 | 44.9% | 1.3% | 0.3 | -3.6% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| AMBENE BIO | 417 538 | 23.2% | 12.2% | 3.1 | 834 169 776 | 28.5% | 9.3% | 1.6 | -7.8% |
| BRAINMAX | 80 484 | 77.5% | 100.0% | 0 | 279 672 523 | 79.2% | 100.0% | 0 | 77.5% |
| GOLDLINE PLUS | 829 951 | -3.9% | 45.4% | 0.6 | 2 609 891 849 | -2.0% | 37.2% | -2.4 | -5.1% |
| MIGRENIUM | 573 537 | -11.4% | 0.5% | -0.1 | 180 968 388 | 47.9% | 0.6% | 0.1 | 5.7% |
| MODELAX-N | 1 455 862 | 26.3% | 21.6% | 3.1 | 649 372 589 | 72.8% | 14.0% | 3.7 | 8.4% |
| REDUXIN CAPS | 596 194 | -6.4% | 32.6% | -0.4 | 3 162 530 898 | 11.1% | 45.1% | 2.7 | -5.1% |
| REDUXIN FORTE | 167 536 | 1.4% | 9.2% | 0.6 | 722 468 336 | 11.7% | 10.3% | 0.7 | -5.1% |
| SALVISAR | 562 522 | 11.7% | 1.4% | 0.2 | 234 630 069 | 42.0% | 1.3% | 0.2 | -2.7% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| AMBENE BIO | 9 727 | -2.1% | 13.7% | -0.2 | 18 640 569 | -0.1% | 9.7% | -0.1 | -0.4% |
| BRAINMAX | 2 401 | 2.1% | 100.0% | 0 | 8 456 977 | 5.5% | 100.0% | 0 | 2.1% |
| GOLDLINE PLUS | 13 837 | 2.6% | 46.7% | 0.2 | 44 109 715 | 3.9% | 37.8% | -0.1 | 2.1% |
| MIGRENIUM | 8 564 | 13.3% | 0.4% | 0 | 3 000 352 | 13.6% | 0.5% | 0 | 6.9% |
| MODELAX-N | 26 649 | -0.7% | 18.4% | -1.1 | 13 490 272 | 0.0% | 12.8% | -0.7 | 5.5% |
| REDUXIN CAPS | 9 395 | 0.7% | 31.7% | -0.5 | 51 153 917 | 3.7% | 43.9% | -0.3 | 2.1% |
| REDUXIN FORTE | 3 001 | 6.6% | 10.1% | 0.4 | 13 401 719 | 9.2% | 11.5% | 0.5 | 2.1% |
| SALVISAR | 13 288 | 6.0% | 1.8% | 0 | 6 002 432 | 5.7% | 1.7% | 0 | 4.6% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| AMBENE BIO | 44 632 | -3.6% | 13.3% | -0.2 | 78 965 673 | 0.5% | 8.9% | 0.2 | -2.0% |
| BRAINMAX | 11 703 | 2.1% | 100.0% | 0 | 38 888 035 | -0.2% | 100.0% | 0 | 2.1% |
| GOLDLINE PLUS | 62 745 | -4.1% | 47.4% | 1.3 | 195 756 051 | -3.4% | 38.7% | 0.9 | -6.7% |
| MIGRENIUM | 41 128 | 0.4% | 0.4% | 0 | 14 076 174 | 0.9% | 0.6% | 0.1 | -9.7% |
| MODELAX-N | 119 981 | 0.2% | 20.6% | 0.4 | 59 442 550 | 4.1% | 13.8% | 0.6 | -2.0% |
| REDUXIN CAPS | 41 852 | -9.0% | 31.6% | -0.8 | 222 036 149 | -6.5% | 43.9% | -0.4 | -6.7% |
| REDUXIN FORTE | 12 608 | -9.7% | 9.5% | -0.3 | 53 587 719 | -9.2% | 10.6% | -0.4 | -6.7% |
| SALVISAR | 65 206 | 11.6% | 2.0% | 0.3 | 28 985 629 | 13.4% | 1.8% | 0.3 | -7.2% |
ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
## [1] "MODELAX-N"
## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"
## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"
## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"
## [1] "MODELAX-N"
## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"
## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"
## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"
## [1] "AMBENE BIO"
## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"
## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"
## [1] "AMBENE BIO"
## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"
## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"
## [1] "MIGRENIUM"
## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"
## [1] "MIGRENIUM"
## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"
## [1] "SALVISAR"
## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"
## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"
## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"
## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"
## [1] "SALVISAR"
## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"
## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"
## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"
## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"
## [1] "REDUXIN CAPS"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"
## [1] "REDUXIN CAPS"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"
## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"
## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"
## [1] "REDUXIN FORTE"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"
## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"
## [1] "REDUXIN FORTE"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"
## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"
## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"
## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"
## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"
## [1] "GOLDLINE PLUS"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"
## [1] "GOLDLINE PLUS"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"
## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"
## [1] "BRAINMAX"
## [1] "BRAINMAX CAPS 250 MG+250 MG #20"
## [1] "BRAINMAX CAPS 250 MG+250 MG #40"
## [1] "BRAINMAX CAPS 250 MG+250 MG #60"
## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"
## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"
*****
## [1] "BRAINMAX"
## [1] "BRAINMAX CAPS 250 MG+250 MG #20"
## [1] "BRAINMAX CAPS 250 MG+250 MG #40"
## [1] "BRAINMAX CAPS 250 MG+250 MG #60"
## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"
## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"
[RUS] ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
[ENG] ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
DATA SOURCES:
DSM: Sales
Palomars: TRPs