for Promomed

Update: 25.12.2024

Last week: 49 week 2024 (09.12.2024 - 15.12.2024)

Last full month: November 2024


BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO
WoW 9 727 -2.1% 13.7% -0.2 18 640 569 -0.1% 9.7% -0.1 -0.4%
MoM 44 632 -3.6% 13.3% -0.2 78 965 673 0.5% 8.9% 0.2 -2.0%
YTD 404 444 23.4% 12.3% 3.2 806 140 192 28.2% 9.3% 1.6 -8.4%
MAT 417 538 23.2% 12.2% 3.1 834 169 776 28.5% 9.3% 1.6 -7.8%
BRAINMAX
WoW 2 401 2.1% 100.0% 0 8 456 977 5.5% 100.0% 0 2.1%
MoM 11 703 2.1% 100.0% 0 38 888 035 -0.2% 100.0% 0 2.1%
YTD 78 105 76.4% 100.0% 0 271 272 238 77.8% 100.0% 0 76.4%
MAT 80 484 77.5% 100.0% 0 279 672 523 79.2% 100.0% 0 77.5%
GOLDLINE PLUS
WoW 13 837 2.6% 46.7% 0.2 44 109 715 3.9% 37.8% -0.1 2.1%
MoM 62 745 -4.1% 47.4% 1.3 195 756 051 -3.4% 38.7% 0.9 -6.7%
YTD 801 649 -4.7% 45.4% 0.5 2 516 187 508 -3.1% 37.1% -2.6 -5.7%
MAT 829 951 -3.9% 45.4% 0.6 2 609 891 849 -2.0% 37.2% -2.4 -5.1%
MIGRENIUM
WoW 8 564 13.3% 0.4% 0 3 000 352 13.6% 0.5% 0 6.9%
MoM 41 128 0.4% 0.4% 0 14 076 174 0.9% 0.6% 0.1 -9.7%
YTD 550 371 -11.0% 0.5% -0.1 175 556 592 49.7% 0.6% 0.2 4.8%
MAT 573 537 -11.4% 0.5% -0.1 180 968 388 47.9% 0.6% 0.1 5.7%
MODELAX-N
WoW 26 649 -0.7% 18.4% -1.1 13 490 272 0.0% 12.8% -0.7 5.5%
MoM 119 981 0.2% 20.6% 0.4 59 442 550 4.1% 13.8% 0.6 -2.0%
YTD 1 410 959 25.6% 21.9% 3.1 632 338 918 72.9% 14.2% 3.8 7.6%
MAT 1 455 862 26.3% 21.6% 3.1 649 372 589 72.8% 14.0% 3.7 8.4%
REDUXIN
WoW 9 395 0.7% 31.7% -0.5 51 153 917 3.7% 43.9% -0.3 2.1%
MoM 41 852 -9.0% 31.6% -0.8 222 036 149 -6.5% 43.9% -0.4 -6.7%
YTD 577 166 -6.7% 32.7% -0.4 3 063 822 079 10.4% 45.2% 2.8 -5.7%
MAT 596 194 -6.4% 32.6% -0.4 3 162 530 898 11.1% 45.1% 2.7 -5.1%
REDUXIN FORTE
WoW 3 001 6.6% 10.1% 0.4 13 401 719 9.2% 11.5% 0.5 2.1%
MoM 12 608 -9.7% 9.5% -0.3 53 587 719 -9.2% 10.6% -0.4 -6.7%
YTD 161 887 0.9% 9.2% 0.6 697 097 435 11.0% 10.3% 0.7 -5.7%
MAT 167 536 1.4% 9.2% 0.6 722 468 336 11.7% 10.3% 0.7 -5.1%
SALVISAR
WoW 13 288 6.0% 1.8% 0 6 002 432 5.7% 1.7% 0 4.6%
MoM 65 206 11.6% 2.0% 0.3 28 985 629 13.4% 1.8% 0.3 -7.2%
YTD 545 035 13.3% 1.5% 0.2 228 816 729 44.9% 1.3% 0.3 -3.6%
MAT 562 522 11.7% 1.4% 0.2 234 630 069 42.0% 1.3% 0.2 -2.7%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 404 444 23.4% 12.3% 3.2 806 140 192 28.2% 9.3% 1.6 -8.4%
BRAINMAX 78 105 76.4% 100.0% 0 271 272 238 77.8% 100.0% 0 76.4%
GOLDLINE PLUS 801 649 -4.7% 45.4% 0.5 2 516 187 508 -3.1% 37.1% -2.6 -5.7%
MIGRENIUM 550 371 -11.0% 0.5% -0.1 175 556 592 49.7% 0.6% 0.2 4.8%
MODELAX-N 1 410 959 25.6% 21.9% 3.1 632 338 918 72.9% 14.2% 3.8 7.6%
REDUXIN CAPS 577 166 -6.7% 32.7% -0.4 3 063 822 079 10.4% 45.2% 2.8 -5.7%
REDUXIN FORTE 161 887 0.9% 9.2% 0.6 697 097 435 11.0% 10.3% 0.7 -5.7%
SALVISAR 545 035 13.3% 1.5% 0.2 228 816 729 44.9% 1.3% 0.3 -3.6%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 417 538 23.2% 12.2% 3.1 834 169 776 28.5% 9.3% 1.6 -7.8%
BRAINMAX 80 484 77.5% 100.0% 0 279 672 523 79.2% 100.0% 0 77.5%
GOLDLINE PLUS 829 951 -3.9% 45.4% 0.6 2 609 891 849 -2.0% 37.2% -2.4 -5.1%
MIGRENIUM 573 537 -11.4% 0.5% -0.1 180 968 388 47.9% 0.6% 0.1 5.7%
MODELAX-N 1 455 862 26.3% 21.6% 3.1 649 372 589 72.8% 14.0% 3.7 8.4%
REDUXIN CAPS 596 194 -6.4% 32.6% -0.4 3 162 530 898 11.1% 45.1% 2.7 -5.1%
REDUXIN FORTE 167 536 1.4% 9.2% 0.6 722 468 336 11.7% 10.3% 0.7 -5.1%
SALVISAR 562 522 11.7% 1.4% 0.2 234 630 069 42.0% 1.3% 0.2 -2.7%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 9 727 -2.1% 13.7% -0.2 18 640 569 -0.1% 9.7% -0.1 -0.4%
BRAINMAX 2 401 2.1% 100.0% 0 8 456 977 5.5% 100.0% 0 2.1%
GOLDLINE PLUS 13 837 2.6% 46.7% 0.2 44 109 715 3.9% 37.8% -0.1 2.1%
MIGRENIUM 8 564 13.3% 0.4% 0 3 000 352 13.6% 0.5% 0 6.9%
MODELAX-N 26 649 -0.7% 18.4% -1.1 13 490 272 0.0% 12.8% -0.7 5.5%
REDUXIN CAPS 9 395 0.7% 31.7% -0.5 51 153 917 3.7% 43.9% -0.3 2.1%
REDUXIN FORTE 3 001 6.6% 10.1% 0.4 13 401 719 9.2% 11.5% 0.5 2.1%
SALVISAR 13 288 6.0% 1.8% 0 6 002 432 5.7% 1.7% 0 4.6%

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 44 632 -3.6% 13.3% -0.2 78 965 673 0.5% 8.9% 0.2 -2.0%
BRAINMAX 11 703 2.1% 100.0% 0 38 888 035 -0.2% 100.0% 0 2.1%
GOLDLINE PLUS 62 745 -4.1% 47.4% 1.3 195 756 051 -3.4% 38.7% 0.9 -6.7%
MIGRENIUM 41 128 0.4% 0.4% 0 14 076 174 0.9% 0.6% 0.1 -9.7%
MODELAX-N 119 981 0.2% 20.6% 0.4 59 442 550 4.1% 13.8% 0.6 -2.0%
REDUXIN CAPS 41 852 -9.0% 31.6% -0.8 222 036 149 -6.5% 43.9% -0.4 -6.7%
REDUXIN FORTE 12 608 -9.7% 9.5% -0.3 53 587 719 -9.2% 10.6% -0.4 -6.7%
SALVISAR 65 206 11.6% 2.0% 0.3 28 985 629 13.4% 1.8% 0.3 -7.2%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

MODELAX-N


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

TRPS vs SALES (weekly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

MS OF COMPETITORS: LAXACTIVE DRUGS CATEGORY

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


AMBENE BIO


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

TRPS vs SALES (weekly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

MS OF COMPETITORS: RX-CHONDROPROTECTORS (INJECTIONS)

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


MIGRENIUM


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MIGRENIUM"

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

TRPS vs SALES (weekly)

Total Sales

## [1] "MIGRENIUM"

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


SALVISAR


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SALVISAR"

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SALVISAR"

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


REDUXIN


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


REDUXIN FORTE


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #5

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"

SKU #5

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


GOLDLINE PLUS


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


BRAINMAX


BRAND VALUE & VOLUME DYNAMICS

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "BRAINMAX"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #20"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #3

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #5

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

*****

SALES (weekly)

Total Sales

## [1] "BRAINMAX"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #20"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #3

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #5

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда


[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs